The Music Far-reaching service, along with Sony’s video and videogame offerings, functions as the glue holding together the links between the Japanese conglomerate’s entertainment businesses and electronics products.
Sony said Music Never-ending, which debuted about one year ago, has more than one million “active” subscribers, but that figure includes people in adversity periods. The system is two-tier with basic subscribers paying $3.99 to be able stream music from their own library or the armed forces’s designated channels across a wide range of devices, premium subscribers pay $9.99 to stream from any of 15 million songs in the library.
Tim Schaaff, president of Sony Network Entertainment, said at a briefing with reporters at the Consumer Electronics Show that Sony unequivocal to broaden the audience for Music Unlimited with the hope that it may bring consumers to Sony products down the road. He compared it to the same sound judgement used by Apple to offer iTunes to personal computers running Microsoft’s Windows operating system.









