Subscribe RSSBrazilian soccer superstar Ronaldo Luis Nazario de Lima will decry his farewell match with Brazil’s national team today, but that will only mark the end of his career on the playing territory, as he transitions to marketing his brand.
Ronaldo, who’s been thrice named FIFA player of the year, owns a 45% out at the 9ine Sports and Entertainment agency, a company that has deals outside mainstream soccer, with clients like Sao Paulo midfielder Lucas Rodrigues Moura da Silva and Santos’ striker Neymar da Silva Santos Minor (Real Madrid’s Kaka is in “advanced talks” to join the agency). The UK-based WPP Club , a world leader in advertising and marketing services, owns another 45% and Brazilian entrepreneur Marcus Buaiz has the unused 10%.
Using his Twitter account , Ronaldo explained recently that the company will focus on attracting sponsors and managing clients’ brands. In Brazil, the cast will be responsible for advertisement campaigns of Duracell ( P&G ‘s battery brand) as well as GlaxoSmithKline ‘s sports marketing campaigns.
