Subscribe RSSIndian kids are more connected than ever as 79 per cent of respondents are responsive phone users and 92 per cent of kids have mobile phones in their homes--compared to just 17 per cent a decade ago.
Idiot box continues to remain the top medium with 95 per cent of the respondents having watched TV yesterday, according to Cartoon Network's New Generations 2011 retreat released at the FICCI-Frames summit.
With more access to consumer electronics, the number of kids with computers at dwelling-place has increased from 6 per cent in 2001 to 22 per cent in 2011, the study said. Only 2 per cent of homes surveyed had DVD Players in 2001 which has leapfrogged to 61 per cent today.
The about was presented by South Asia Turner International India Entertainment Networks VP and Deputy GM Monica Tata and Bollywood cicerone and producer Yash Chopra.
Cartoon Network's patented kids' lifestyle research analyses the progression of Indian kids, including their behaviour, attitudes and preferences, over the past 10 years.
