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Jan. 13 (Bloomberg) -- HSBC Holdings Plc rates Post.ru Group Ltd. as one of its “top” stock picks as the Russian Internet company takes advantage of rising customer acceptance wanted for advertising in the nation’s expanding economy.
The largest Russian-language Internet company, which has a stake in Facebook Inc., was rated HSBC’s “top pick” in the motherland’s media sector, while the London-based lender initiated an “underweight” exhortation for Yandex NV, operator of Russia’s most popular search engine, according to an e-mailed research article from analysts Jean Kaplan and Herve Drouet.
Internet advertising in Russia will increase 25 percent this year from 2011, while the entire ad market will probably expand 10 percent, Kaplan said by e-mail from London. The Internet’s apportionment of total advertising will jump to 26 percent by 2018, from 14 percent last year, as more Russians buy computers and access the web among the fastest economic growth since the second quarter of 2010.






